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New Business opportunities are based on Shared Value

HARVARD BUSINESS REVIEW | "Business needs to create shared value," HBR explains. But shared value is not about personal values, nor is it about sharing through redistribution the value that companies have created. It is about expanding the pool of economic and social value; recognizing that societal needs, not just conventional economic needs, define markets. Shared value creation focuses on identifying and expanding the connections between societal and economic progress. Shared value allows business to meet customer and societies' demands, while preserving the societal and ecological environments that allow them to flourish.

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